DNA was established in 1993 as a shop dealing in vintage street wear in Vicenza, Italy. I took over early 1996 and in 2000 I made the very first small production of hipster trousers and button down roll-collar, Ivy League inspired shirts. Dnagroove.it in 2001 became the first Italian men’s clothing label to sell online. This is a one-man micro business with macro aspirations: to make quality clothing with heavy influences taken from British Modernism of the 60’s, American Ivy League coolness, and Italian sartorial heritage. All items are made in extremely limited quantities, usually in the single digits, using quality natural fibres I personally hand pick and source through Italian suppliers and made by Italian family – run artisan companies with which I have a personal relationship. Calf skin, soft leather chisel toe shoes with thin leather soles, dandy leather boots inspired by the ‘Roaring 1920’s’; luxurious natural fibres, single and double breasted, canvassed and deconstructed jackets, with natural shoulders and a trim fit; frog-mouth, flat fronted, tailored trousers, fine Italian woven merino wool 60’s styled knitwear (this is a small range made in Spain by a local knitting father-and-son company, our only foreign-made line); trim fitted overcoats using fine wools, cashmeres, alpaca and camel recreating a mix of 1920’s and 1960’s styles. I am very customer oriented and I pride myself on running a friendly, efficient, personalised and independent business where customer service and ethical business practices – along with sharp and elegant styles – go hand in hand, right into the future. Quality, exclusive dandy clothing for the Modernist gentleman. No other small independent label offers a full head-to-toe selection for today’s gentleman. This is the only one, so please come in and it will be my pleasure to serve you.